Everything you need to know about analytics

There isn't one. Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you to avoid those thin content flags that can hold you back. But if your page is only 250 …

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Does the Yahoo indexer really care about site submissions

Whatever content you create must have a purpose. Making use of the assets your business has will be a hook for getting attention - building links is much easier when you have content worth linking to. Every webmaster should work to learn more about Google penalties-both to avoid them from applying …

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Latest developments in authority sites

On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. Backlink building has become more of an art form than an exact science, especially since Google's algorithm updates have all but eradicated the old ways of building links …

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Let's talk about ROI

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. Just be sure to keep a close eye on new developments in this area, as microformatting is liable to evolve …

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The infamy behind long tail search

For example, you can post an external guest blog with a link pointing back to your site-the main goal here is getting additional brand exposure and authority building, not providing a link. As a rule, the best thing you can do to create a successful blog and show up high …

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Give a thought to anchor text when outlining your web strategy

Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. Enter marketing automation. Standard results, however, are certainly not all that the search engines have to offer …

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Unconventional knowledge about anchor text that you won't find in books

However, your marketing budget or other forms of compensation you may provide will likely affect the number or popularity of the influencers who promote your products or services. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. The method is …

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Structuring the entire page

Consumers often seek the opinionsof friends and relatives concerning products. This means that there is no unique content on these pages. Now we have something we can point to from Google about how to move forward after site was impacted in a negative way after a Google core update. If …

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A focus on 301 redirects to benefit search engine placement

Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them …

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How to reinvent web crawlers without looking like an amateur

SEO helps businesses by allowing them to attract more customers to their website and if it's done right - attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

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Understand Google's Ranking Algorithm

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience …

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Does Bing really care about page rank

Google now supports using the rel="canonical" link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Actionable tips on link research and Instagram

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. Google is getting smarter - to the point of becoming an AI with a LOT of personal information about its uses. Google …

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Links are important, but not as important as they used to be

If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don't affect your rankings. Search Google, and you will see tweets …

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Get rid of widgets for good

Smaller hosting providers will often charge more for the domain name than you really need to pay. Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. If you ever start to run into problems with getting your …

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Promote your website in the right ways, utilising hits

Your website might even get a 'manual action' for thin content. Through checkout scanners, retailers know which products and brands are selling. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make …

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Unexpected ways RSS feeds can impact your marketing efforts

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. If you have the content or product that people …

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Update your SEM on a regular basis

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. How …

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What are the merits of link exchanges on today's web?

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. With advancements in voice search technology, media is a growing importance and your entire site will …

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