Give a thought to anchor text when outlining your web strategy

Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. Enter marketing automation. Standard results, however, are certainly not all that the search engines have to offer …

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A focus on 301 redirects to benefit search engine placement

Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them …

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How to reinvent web crawlers without looking like an amateur

SEO helps businesses by allowing them to attract more customers to their website and if it's done right - attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

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Understand Google's Ranking Algorithm

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience …

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Promote your website in the right ways, utilising hits

Your website might even get a 'manual action' for thin content. Through checkout scanners, retailers know which products and brands are selling. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make …

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