Promote your website in the right ways, utilising hits

Your website might even get a 'manual action' for thin content. Through checkout scanners, retailers know which products and brands are selling. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make …

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Unexpected ways RSS feeds can impact your marketing efforts

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. If you have the content or product that people …

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Update your SEM on a regular basis

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. How …

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What are the merits of link exchanges on today's web?

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. With advancements in voice search technology, media is a growing importance and your entire site will …

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