The mobile search mystery revealed

The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on. Ideally, you want to include your targeted keywords in your headings, but not in …

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Actionable tips on duplication and Twitter

But most businesses don't realize just how much you can do with them. By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. Play hard with …

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Accurately summarize the page including details of cloaking

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search …

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Latest developments in authority sites

On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. Backlink building has become more of an art form than an exact science, especially since Google's algorithm updates have all but eradicated the old ways of building links …

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The infamy behind long tail search

For example, you can post an external guest blog with a link pointing back to your site-the main goal here is getting additional brand exposure and authority building, not providing a link. As a rule, the best thing you can do to create a successful blog and show up high …

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Get rid of widgets for good

Smaller hosting providers will often charge more for the domain name than you really need to pay. Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. If you ever start to run into problems with getting your …

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