Give a thought to anchor text when outlining your web strategy

Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. Enter marketing automation. Standard results, however, are certainly not all that the search engines have to offer …

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A focus on 301 redirects to benefit search engine placement

Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them …

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Does Bing really care about page rank

Google now supports using the rel="canonical" link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Update your SEM on a regular basis

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Duplicate content alone was not what the Panda update was designed to tackle, but this certainly falls under its remit and can be damaging to your site. How …

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